It wasn’t an act of chance, kismet or coincidence that Newark, NJ rapper Lady Luck rose through the ranks of hip-hop royalty to become one of the most respected lyricists in the game.
The triple RIAA gold and platinum-certified emcee got her first taste of fame as a teen freestyling on New York’s Hot 97 morning show, signed a multi-million dollar record deal with DefJam at only 16 and made her way into living rooms across America as a leading cast member on Bravo reality show First Family of HipHop.
Now with new double album She God (Shanell’s Human Experience) and all-natural immuneboosting fruit juice Lucki Punch coming later this year, Lady Luck will continue to cash in big chips.
“To God goes all the glory for everything that’s happening now. I’m just here,” Lady Luck testifies. “It’s on God. I take no credit for it.”
Born Shanell Jones, Luck has been making music since she was only five years old. Growing up around the music industry, her great aunt, Sylvia Robinson, is founder of Sugar Hill Records.
The label is responsible for releasing the first-recorded rap record, the Grammy Hall of Fameinducted 1979 single “Rapper’s Delight” by the Sugarhill Gang. Surrounded by hip-hop
pioneers such as Grandmaster Flash and The Furious Five, Crash Crew and Treacherous Three, young Shanell had no choice but be influenced by the fundamentals of rap music.
Steeped in hip-hop history and heavily influenced by the rappers who put down the foundation, Luck was brimming with confidence at a teenaged girl when she first began cutting throats on
WQHT-FM Hot 97.
Lyrically cutting throats live on air led to her signing a multi-million-dollar deal with Def Jam at only 16 years old after a bidding war between many other labels. She would soon share her
talents with the world as she held own alongside Method Man and Redman on EPMD’s 1999 single “Symphony 2000.” Luck gained platinum status on “Come and Get It” with Redman on 2000’s Backstage documentary soundtrack, as well as gold accolades for “Bounce” on Funkmaster Flex and Big Kap’s album The Tunnel.
After three years at the label, however, Luck parted ways to pursue an independent career and found herself elevating an already-thriving career by battling toe to toe on MTV2 with another female rapper Remy Ma. Known for hard-hitting punch lines and witty wordplay, Luck gained widespread respect from today’s top artist, receiving shouts out from Nicki Minaj and several other mainstream artists.
Luck made her TV debut in 2017 on Bravo television with her family on a reality show First Family of Hip Hop, which showed record numbers. “I heard about how other reality shows are scripted, but everything that you saw in that show happened in real time,” she says.
The same year, she also self-released her debut mixtape Are We There Yet and came back with stellar release The Facelift in 2017. And she is now preparing the release of new double album She God (Shanelle’s Human Experience) later this year.
“I’m not here to conform or fit in anybody’s box. Maybe that hindered my career sometimes because I never tried to fake or be anybody else,” Luck contends. “So my style is just me,
whatever I feel comfortable with.”
A woman of many talents, Luck has also been dabbling in many other avenues, separating her from the average. She is currently producing music for Bravo TV shows Real Housewives of Atlanta, Shahs of Sunset and Family Karma. She also served as music superior for the REVOLT TV documentary From Pain to Power: a REVOLT Special.
Added to that, she is presently planning the debut her own all-natural fruit juices. The immuneboosting drink will come in seven flavors.
“People would see me on Instagram juicing all the time and would like ‘wow I want some’ or ‘wow I need that’ or ‘I wish I had that,’” she says. “With me showing a different lifestyle and
taking care of myself, other people said they wanted it, so we gone get it lit.”
Additionally, Luck plans on releasing an app for consumers based on the needs of a specific demographic. And in the future, one of Luck’s goals is to sign a book deal, create and own a
strand of weed and maintain a weekly prayer line creating a safe space for everyone. With many different ventures on the table, Luck is planning to take over the world!
“A ball has to hit the ground before it comes back up,” says Lady Luck. “And we are definitely on our way up!”